Website
A website that says the right thing, loads fast, and brings the calls, bookings or orders you built it for.
No deposit. You pay on delivery — only if you love it. Limited slots each month.
What’s included →Appwright — senior product & brand studio
Digital, done the wright way.
“Wright” is old English for craftsman — shipwright, wheelwright, playwright. We’re the digital kind: websites, apps, AI systems and the brands around them, built by senior specialists who’d rather lose a sale than build the wrong thing.
Describe your project
What we understood
Services
From your briefPre-filled from what you wrote — change anything that’s off.
To scope it properlyAnswer what you can. Skip the rest — we’ll ask.
Nothing else to ask — send it whenever you’re ready.
Where to reply
Reply by
Used only to reply to you.
appwright/os v3 system ready brief: 0%
Designers who’ve shipped for tier-1 EU banks 15+ years in brand, marketing & design 15+ years in software engineering
What we do
Design. Build. Grow.
Most agencies hide pricing behind a discovery call. Ours is public. Every anchor below is a real starting scope — and every card links to exactly what’s included.
That code isn’t valid.
Voucher active
Discovery Sprint
Two weeks before you commit a build budget: written scope, clickable prototype, technical plan, fixed quote. Credited in full if we build.
What’s included →Intro call + site check
30 minutes with a specialist, then a one-page list of what is wrong with your current site or brand and what to fix first. Within 48 h.
What’s included →01
Design
Product, service and identity design — the thinking that makes everything downstream cheaper.
Brand identity A logo and clear rules for using it, so everything you print or post looks like one company. Product design Scope, flows, final screens, a clickable prototype tested with real users, and a fixed build quote — before anyone writes code. UI/UX design You have developers. You need the screens designed properly and handed over so they can build without guessing. Service design For businesses whose product is a service — clinics, schools, salons, agencies, workshops: we redesign how a customer is served, step by step, from the first search to the repeat visit. Graphic design pack Print and social materials on your identity, delivered ready to use.
02
Build
Engineering that holds up in year two, not just in the demo. From websites to platforms, AI included.
Website A website that says the right thing, loads fast, and brings the calls, bookings or orders you built it for. Online shop Sell online with payments, shipping and taxes that work in your country, run by your own team. Web app / platform A portal, dashboard, marketplace or SaaS that your team or your customers log into every day. Mobile app An app your customers install — for when a website is not enough: offline, notifications, camera, location. AI assistants A chatbot on your site or an assistant for your team that answers from your own documents — correctly. AI agents & automation Work that eats your team’s week — quotes, follow-ups, reports, copying data between tools — done by software, with a person approving where it matters. Systems & integrations Your tools don’t talk to each other: CRM, website, invoicing, warehouse.
03
Grow
Presence, content and care that keep working after launch day. This is where results compound.
Presence setup Be findable everywhere a customer might look, set up correctly once. Content & social A feed that looks alive without you thinking about it. SEO baseline & local Show up on Google for what you do, where you do it — with proof it is working. Care — Essential If you’d rather not touch the editor: we make your monthly text and photo changes, keep everything updated and answer within a business day. Care — Growth For shops and busy sites: everything in Essential plus development hours, monitoring and priority. Care — Partner For apps and platforms: SLA, dedicated hours, a quarterly roadmap and direct access to the team.
Prices exclude VAT — EU businesses: reverse charge. Milestone payments. Contracts in English, invoices in EUR.
Something custom? Write us a brief →
Why “Appwright”
The wright way.
In our name, craft (“wright”) and correctness (“right”) are literally the same word. That’s not wordplay — it’s the business model:
1
The right solution
We’d rather lose a sale than build the wrong thing. Every project starts with what you actually need — not with what’s easiest to invoice.
2
Built right
Senior hands on every line, design at the standard of tier-1 EU banks, and a review culture that treats your product like our own.
3
The right price
Public pricing, sensible anchors, no agency bloat. You pay for senior work — not for account managers and glass offices.
Built right. Appwright.
How we work
From brief to growth. One team, five steps.
01
Brief
Describe the project in your own words. Our intake system structures it in real time — a senior specialist replies within 24 hours.
appwright/os
02
Discovery
For bigger projects: two weeks of scoping, architecture and a clickable prototype, at a fixed price — fully credited if we build.
discovery sprint
03
Design
Brand, product and interface design grounded in research — explored wide with AI, decided by senior designers.
design system
04
Build
Senior engineers orchestrate AI agents on production code. Everything reviewed, tested, versioned.
Claude Code
05
Grow
Launch is the start: presence, content, SEO and a care plan that keeps your product improving every month.
care plan
The studio
Ultra-qualified people who actually care.
Appwright is a senior product & brand studio: product designers who’ve shipped for tier-1 EU banks, full-stack engineers, a software architect, a systems designer and AI specialists — under one roof, with no account managers in between. You talk directly to the people doing the work.
The right solution
We say no early. If you shouldn’t build it yet, we’ll tell you — and tell you what to do instead.
Senior on every line
AI accelerates us; it doesn’t replace judgment. Everything that ships is reviewed by senior specialists.
Transparent about AI
We tell you exactly where AI is used in your project — and where it never will be.
Yours, fully
Code in your repositories, designs in your accounts, documented infrastructure. If you leave, you leave with everything.
FAQ
Fair questions, straight answers.
Why you and not a local agency?
Same seniority, roughly half the rate — and full working-day overlap with the UK and Europe, mornings with the US East Coast, afternoons with the Gulf. Everything in writing, everything in English, one team from architecture to launch.
Why not just hire a freelancer?
For a landing page — you probably should. For anything your business depends on, you want design, engineering and QA that check each other’s work, and a partner who’s still here next year. That’s a team, not a person.
“Love it or you don’t pay” — seriously?
Seriously. The presentation website has no deposit: we deliver in five business days, and you pay only if you love the result. We can afford the guarantee because we rarely miss — and slots are limited each month, so we only take on work we’re confident in.
Is AI writing my code?
AI accelerates us; it doesn’t replace judgment. Senior engineers orchestrate the tools and review every line that ships. You get AI speed with engineering standards — that’s the whole point of Appwright.
How do contracts, payments and VAT work?
EU-registered company, contracts in English, invoices in EUR, milestone payments. EU businesses: reverse-charge VAT. Outside the EU: no EU VAT. No surprises.
I have an idea, not a spec. Is that enough?
That’s what the brief-writer on this page is for — describe it in your own words and our system turns it into a structured brief. Or book a Discovery Sprint: two weeks, a prototype and a fixed quote, credited in full if we build it.
Who owns the code and the design?
You do, fully. Source code in your repositories, designs in your accounts, documented infrastructure, no lock-in.
What happens after launch?
Every build includes a warranty period. After that, a care plan keeps hosting, updates and improvements handled — or we hand off cleanly, with documentation your next team will actually understand.
Tell us what you want to build.
Write a few sentences in the intake window. The system structures them; a senior specialist replies with scope, timeline and price within 24 hours.