Website in a Week
Your complete website — copy, design, build, launch — live in 5 business days. Love it or you don’t pay.
No deposit. You pay on delivery — only if you love it. Limited slots each month.
What’s included →Appwright — senior product & brand studio
Digital, done the wright way.
“Wright” is old English for craftsman — shipwright, wheelwright, playwright. We’re the digital kind: websites, apps, AI systems and the brands around them, built by senior specialists who’d rather lose a sale than build the wrong thing.
Designers behind tier-1 EU banks Senior specialists only Reply within 24h
01 Describe your project
02 Overview
03 Platform & scale
04 Features
05 Budget & timeline
06 Contact
Reading your brief…
I’ve reviewed my brief
appwright/os v2.0 system ready order: 0%
Designers who’ve shipped for tier-1 EU banks 15+ years in brand & marketing 10+ years in software engineering
What we do
Design. Build. Grow.
Most agencies hide pricing behind a discovery call. Ours is public. Every anchor below is a real starting scope — and every card links to exactly what’s included.
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Discovery Sprint
Two weeks: scope, architecture, clickable prototype, fixed quote. 100% credited if we build it.
What’s included →Intro call + audit
30 minutes with a senior specialist, plus a short written audit of your site or brand within 48h.
What’s included →01
Design
Product, service and identity design — the thinking that makes everything downstream cheaper.
Brand identity Logo system, colors, typography, guidelines — delivered as a living online brand kit, not a dusty PDF. Logo & essentials A proper vector logo, business card and social basics — the fast, correct start. Product design End to end: strategy, discovery, UX + UI, prototype, validation. We define the product, not just the screens. UI/UX design Interface design and design systems for teams that already have engineers. Service design Customer journeys, service blueprints and process design — how your business actually delivers. Graphic design pack Business card + poster/flyer + social templates. Single pieces from €150.
02
Build
Engineering that holds up in year two, not just in the demo. From websites to platforms, AI included.
Landing page One page, one job: convert. Custom design, copy written by us, analytics wired in. Presentation website Custom-designed multi-page site with copy, on-page SEO, forms, galleries and SSL. Business website Bigger site with self-serve editing, multiple languages and integrations (CRM, booking). Online shop Catalogue, payments, shipping, taxes, transactional emails — plus training for your team. Web app / MVP Discovery included, architecture, design, build, deploy — and 30 days of stabilisation. Mobile app Cross-platform MVP for iOS and Android, store publishing and analytics included. AI integration An assistant on your data — RAG, internal copilots — with evals and guardrails, not vibes. AI agents & automation Workflows that run themselves: quoting, follow-ups, reporting. Simple automations from €1,500. Systems & integrations APIs, migrations, connecting the tools you already use. Scoped in a Discovery Sprint.
03
Grow
Presence, content and care that keep working after launch day. This is where results compound.
Presence setup Google Business, complete social profiles, directories, analytics — done once, done right. Content & social Two platforms, eight posts a month, graphics included — calendar and report. SEO baseline & local Technical audit, on-page, schema, local SEO and a measurement dashboard. Care — Essential Hosting, SSL, backups, updates, small monthly changes, email support. Care — Growth Everything in Essential plus monthly development hours, monitoring and priority. Care — Partner SLA, dedicated hours, quarterly roadmap, direct access to the team.
Prices exclude VAT — EU businesses: reverse charge. Milestone payments. Contracts in English, invoices in EUR or USD.
Something custom? Write us a brief →
Why “Appwright”
The wright way.
In our name, craft (“wright”) and correctness (“right”) are literally the same word. That’s not wordplay — it’s the business model:
1
The right solution
We’d rather lose a sale than build the wrong thing. Every project starts with what you actually need — not with what’s easiest to invoice.
2
Built right
Senior hands on every line, design at the standard of tier-1 EU banks, and a review culture that treats your product like our own.
3
The right price
Public pricing, sensible anchors, no agency bloat. You pay for senior work — not for account managers and glass offices.
Built right. Appwright.
How we work
From brief to growth. One team, five steps.
01
Brief
Describe the project in your own words. Our intake system structures it in real time — a senior specialist replies within 24 hours.
appwright/os
02
Discovery
For bigger projects: two weeks of scoping, architecture and a clickable prototype, at a fixed price — fully credited if we build.
discovery sprint
03
Design
Brand, product and interface design grounded in research — explored wide with AI, decided by senior designers.
design system
04
Build
Senior engineers orchestrate AI agents on production code. Everything reviewed, tested, versioned.
Claude Code
05
Grow
Launch is the start: presence, content, SEO and a care plan that keeps your product improving every month.
care plan
Work
Built by Appwright.
Novis Concept
Service platform for a Bucharest cleaning & landscaping company — full SEO architecture, local-business schema, conversion-first design.
View project →C40 Knowledge Hub
UX research and interactive build proposal for the C40 Cities climate network — content architecture, search, Salesforce Experience Cloud.
View project →Alpintel
Brand, site and self-serve CMS for a rope-access construction company — petrol identity, online brand kit, live editing.
View project →Mooliz
Construction company site with national coverage — full identity, AI-generated photography direction, self-serve editing.
View project →Trainic
Wood & metal construction portfolio site with its own CMS — built from scratch in days, priced like a template.
View project →Holy Cow
In-house WebGL2 study: one million GPU particles, zero libraries — the kind of engineering we bring to product work.
View project →The studio
Ultra-qualified people who actually care.
Appwright is a senior product & brand studio: product designers who’ve shipped for tier-1 EU banks, full-stack engineers, a software architect, a systems designer and AI specialists — under one roof, with no account managers in between. You talk directly to the people doing the work.
The right solution
We say no early. If you shouldn’t build it yet, we’ll tell you — and tell you what to do instead.
Senior on every line
AI accelerates us; it doesn’t replace judgment. Everything that ships is reviewed by senior specialists.
Transparent about AI
We tell you exactly where AI is used in your project — and where it never will be.
Yours, fully
Code in your repositories, designs in your accounts, documented infrastructure. If you leave, you leave with everything.
FAQ
Fair questions, straight answers.
Why you and not a local agency?
Same seniority, roughly half the rate — and full working-day overlap with the UK and Europe, mornings with the US East Coast, afternoons with the Gulf. Everything in writing, everything in English, one team from architecture to launch.
Why not just hire a freelancer?
For a landing page — you probably should. For anything your business depends on, you want design, engineering and QA that check each other’s work, and a partner who’s still here next year. That’s a team, not a person.
“Love it or you don’t pay” — seriously?
Seriously. Website in a Week has no deposit: we deliver in five business days, and you pay only if you love the result. We can afford the guarantee because we rarely miss — and slots are limited each month, so we only take on work we’re confident in.
Is AI writing my code?
AI accelerates us; it doesn’t replace judgment. Senior engineers orchestrate the tools and review every line that ships. You get AI speed with engineering standards — that’s the whole point of Appwright.
How do contracts, payments and VAT work?
EU-registered company, contracts in English, invoices in EUR or USD, milestone payments. EU businesses: reverse-charge VAT. Non-EU: no Romanian VAT applies. No surprises.
I have an idea, not a spec. Is that enough?
That’s what the brief-writer on this page is for — describe it in your own words and our system turns it into a structured brief. Or book a Discovery Sprint: two weeks, a prototype and a fixed quote, credited in full if we build it.
Who owns the code and the design?
You do, fully. Source code in your repositories, designs in your accounts, documented infrastructure, no lock-in.
What happens after launch?
Every build includes a warranty period. After that, a care plan keeps hosting, updates and improvements handled — or we hand off cleanly, with documentation your next team will actually understand.
Tell us what you want to build.
Write a few sentences in the intake window. The system structures them; a senior specialist replies with scope, timeline and price within 24 hours.