Brand identity
A brand you can hand to any print shop, developer or platform — and it just works.
Logo system with real vector files, color and type system, usage rules — delivered as a living online brand kit your whole team can link to, not a PDF that dies in a drawer. Every identity we design ships with a kit page like our own.
What’s included
- Logo system: symbol, wordmark, lockups, reversed versions — SVG, PNG, print-ready
- Color palette with roles and accessibility checks
- Typography system with licensed or open-source fonts
- Usage guidelines: clearspace, misuse, examples
- Living online brand kit page (like appwright.us/kit)
- Business card and social profile basics