Brand kit — single source of truth

Everything the brand is, in one place.

Logos as real vectors, colors with roles, type, voice, the complete social pack and an AI prompt library — the same living kit we ship with every brand identity we design.

02 Color

Click any swatch to copy its HEX. The green dot is the signature — use green deliberately and sparingly; paper and ink do the talking.

03 Typography

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Fraunces Display & headlines — variable, italic for emphasis. Axis recipe: opsz 110 · SOFT 70 · WONK 1. Seriously good. Sensibly priced.
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Instrument Sans Body text and UI — clear, warm, unfussy. One accountable team, from architecture to launch.
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JetBrains Mono Kickers, labels, numbers, the “systems” voice. DESIGN · BUILD · GROW

All three are open-source (via Fontsource) — nothing to license, nothing to break.

04 Voice & messaging

Senior, calm, concrete. Verbs, numbers, deliverables. Banned words: solutions, synergy, unlock, empower, cutting-edge, holistic. Click to copy.

05 Social launch pack

Avatars, covers at native platform dimensions, the first 12 feed posts, a story template and highlight covers — plus ready-to-paste bios for every platform in bios.txt.

Avatars

Covers

First 12 posts (1080×1350)

Post 01-hello Post 02-design Post 03-build Post 04-grow Post 05-wiaw Post 06-prices Post 07-wright Post 08-process Post 09-team Post 10-guarantee Post 11-kit Post 12-cta

Story template & highlight covers

Story template Highlight work Highlight pricing Highlight studio Highlight kit

06 AI image prompt library

For nano-banana (or any strong image model). Every prompt is locked to the palette and the editorial art direction — warm light, real textures, no stock-corporate clichés — so whatever you generate stays on-brand. Click to copy, generate, post.

Workspace & craft — Hero images, About sections, LinkedIn posts about process.

Brand textures & backgrounds — Post backgrounds, story backdrops, section dividers.

Service scenes — Service pages, carousels explaining offerings.

Markets & lifestyle — Localized content for the US/UK/EU/Gulf feeds.

Team & values — Culture posts, hiring, “how we work”.

07 Print

Business card, 85×55 mm + 3 mm bleed, 300 dpi — ready for any print shop.

Card front Card back
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